3.1. ''Possible ethical issues raised by this kind of research''.
By the way of introduction, it is true that any organisation that allows researchers to interview its employees runs a risk. They may complain about the boss or about other workers. The danger which I mentioned before is that employees may feel obliged to give positive answers to questions instead of their honest opinions, because they are afraid of their bosses finding out what they really think. Moreover, the reputation of the organisation may suffer. So it is the duty of researchers to ensure that this does not happen. They must take it clear why they are doing the research, and mantain the anonymity of everyone involved by using false names. To conclude, if this is not done there is a good chance of the validity of the whole research project being threatened.
4.1. ''Opportunities for non-European businesses in Europe''.
Non-European businesses are aiming to enter single European market as they see an unexploid potential there. There are two reasons of this interest: firstly, the non-European organisations are ken to do a business in the European market because it is one of leading investment destination and easiest place to set up and run a business. Secondly, the single European market provide foreign investors with an internationally competitive tax environment and lastly, there are a lot of rich people living in the continent.
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